Google Cracks Down On AI-Altered Election Ads
Portfolio Pulse from Piero Cingari
Alphabet Inc.'s Google is implementing a new policy requiring election advertisers to disclose the use of artificial intelligence (AI) tools in their ads. This policy, effective from mid-November, mandates that ads altered by generative AI must clearly state so. However, the policy does not apply to videos on YouTube or content on Meta Platforms Inc.'s Facebook and Instagram. The move is part of Google's efforts to enhance transparency and combat misinformation in political advertising.
September 06, 2023 | 9:11 pm
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POSITIVE IMPACT
Google's new policy on AI-altered election ads could enhance its reputation for transparency and accountability, potentially attracting more users and advertisers.
The new policy could enhance Google's reputation for transparency and accountability in political advertising. This could attract more users and advertisers, potentially boosting its revenues and stock price.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
The new policy could enhance Alphabet's reputation for transparency and accountability, potentially attracting more users and advertisers to its subsidiary, Google.
The new policy could enhance Alphabet's reputation for transparency and accountability in political advertising. This could attract more users and advertisers to its subsidiary, Google, potentially boosting its revenues and stock price.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
NEGATIVE IMPACT
Google's new policy does not extend to Meta Platforms' Facebook and Instagram, potentially creating a competitive advantage for Google in terms of transparency and accountability in political advertising.
Google's new policy could give it a competitive edge over Meta Platforms in terms of transparency and accountability in political advertising. This could potentially lead to a shift of advertisers from Meta Platforms to Google, negatively impacting Meta Platforms' revenues and stock price.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50