Cumulus Media Announces Expanded Partnership With Rich Eisen; Terms Not Disclosed
Portfolio Pulse from Benzinga Newsdesk
Cumulus Media (NASDAQ:CMLS) has announced an expanded partnership with Emmy- and Marconi-nominated host Rich Eisen. The deal involves the Cumulus Podcast Network distributing, marketing, and monetizing all existing and forthcoming podcasts with the newly formed Rich Eisen Podcast Network. The terms of the deal were not disclosed.
September 06, 2023 | 2:02 pm
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Cumulus Media's expanded partnership with Rich Eisen could potentially increase the company's revenue through the distribution, marketing, and monetization of podcasts. However, the impact on the stock price is uncertain as the terms of the deal were not disclosed.
The expanded partnership could potentially increase Cumulus Media's revenue through the distribution, marketing, and monetization of podcasts. However, without the terms of the deal, it's difficult to estimate the exact impact on the company's financials and subsequently, its stock price.
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