GoPro Launches $399 HERO12 Black With Up To 2x Longer Runtimes, 5.3K And 4K HDR Video, Wireless Audio Support For Apple AirPods + Other Bluetooth Devices, Plus Powerful New Camera Features For Both Professional + Casual Enthusiasts
Portfolio Pulse from Happy Mohamed
GoPro (NASDAQ:GPRO) has announced the launch of its new HERO12 Black camera, featuring longer runtimes, 5.3K and 4K HDR video, wireless audio support for Apple AirPods and other Bluetooth devices, and new camera features. The camera also includes the Max Lens Mod 2.0 accessory, offering a 177° field of view at 4K60 resolution. GoPro also announced the November launch of its Quik Desktop App for GoPro subscribers at no additional cost. The HERO12 Black is available for preorder for $399.99.
September 06, 2023 | 1:24 pm
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POSITIVE IMPACT
The HERO12 Black's wireless audio support for Apple AirPods could potentially increase sales of AirPods.
The HERO12 Black's wireless audio support for Apple AirPods could encourage GoPro users who don't already own AirPods to purchase them. This could potentially lead to increased sales of AirPods.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
GoPro's launch of the HERO12 Black camera and Quik Desktop App could potentially boost its sales and subscriber base.
The launch of a new product typically leads to increased sales, especially if the product offers significant improvements over previous models. The HERO12 Black's longer runtimes, 5.3K and 4K HDR video, and wireless audio support for Apple AirPods are likely to attract both new and existing customers. The launch of the Quik Desktop App could also increase the number of GoPro subscribers.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100