X, formerly known as Twitter, has seen a 465% increase in video views in the last ten days, according to CEO Linda Yaccarino. This surge is attributed to changes in the video player interface and other improvements. The platform is also preparing to capitalize on the upcoming New York Fashion Week. Elon Musk, who has taken control of X, has been making efforts to transform it into an 'everything app', including enhancements to video consumption. Musk's initiatives are aimed at giving X an edge over Meta Platforms Inc.'s Facebook and Instagram.