Tesla Raises Yoke Steering Wheel Price Fourfold Amidst Recent Model S, X Price Adjustments
Portfolio Pulse from Anan Ashraf
Tesla Inc (NASDAQ:TSLA) has increased the price of its yoke steering wheel four-fold, now priced at $1000, available as a customization option on Model S and X. This follows Tesla's recent price cuts on Model S and X EVs in the U.S., ranging from 15.3% to 18.8%. Tesla also made all color options for Model S and X vehicles free and reduced the price of full self-driving capability by 20%.

September 06, 2023 | 3:52 am
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Tesla's decision to increase the price of its yoke steering wheel could potentially increase revenue, while the recent price cuts on Model S and X EVs and other customization options could boost sales volume.
The price increase for the yoke steering wheel could lead to increased revenue for Tesla, especially if the demand for this customization option remains strong. On the other hand, the recent price cuts on Model S and X EVs and other customization options could stimulate demand and increase sales volume, which could positively impact Tesla's stock price in the short term.
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