Ford Seeks Trademark For 'F-200,' Fueling Speculation Of New Pickup Truck
Portfolio Pulse from Benzinga Neuro
Ford (NYSE:F) has filed for a new trademark, F-200, which is speculated to be a more powerful electric truck than the F-150 Lightning. The trademark might be linked to Ford’s forthcoming full-size electric truck, unofficially dubbed 'T3'. The new electric truck is likely to be unveiled next year with production at Ford's new BlueOval City complex in Tennessee. Despite a surge in web traffic and orders, F-150 Lightning sales dropped by 57% in August compared to the previous year. Ford is now planning to triple the F-150 Lightning production.
September 06, 2023 | 3:29 am
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Ford's new trademark filing for 'F-200' suggests a more powerful electric truck, potentially boosting its position in the EV market. However, a recent drop in F-150 Lightning sales could impact investor sentiment.
The news of Ford's new trademark filing for 'F-200' could be seen as a positive development, indicating the company's continued commitment to expanding its electric vehicle offerings. However, the recent drop in sales of the F-150 Lightning, despite increased demand, could be a cause for concern among investors. This mixed scenario makes the short-term impact on Ford's stock price uncertain.
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