Tom Brady Doesn't Just Endorse Hertz Car Rentals, Turns Out He's Really A Customer: 'Tried To Tell You Guys...'
Portfolio Pulse from Chris Katje
NFL legend Tom Brady, who endorses Hertz Global Holdings (NASDAQ:HTZ), has been revealed to be a real customer of the company. Brady signed a deal with Hertz in 2021 to promote the company's push into electric vehicle rentals. The revelation came when a sports reporter tweeted a picture of a receipt from a Hertz rental in Brady's name. Hertz has signed deals with General Motors (NYSE:GM) and Tesla Inc (NASDAQ:TSLA) for future deliveries of EVs to boost its fleet for customers. Brady, who is signed with Hertz through 2024, has previously expressed his preference for Tesla cars.
September 06, 2023 | 5:02 am
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POSITIVE IMPACT
The vehicle rented by Brady was a 2023 Suburban, made by General Motors. This could indirectly boost GM's image.
While the focus of the news is on Hertz, the fact that the vehicle rented by Brady is made by GM could indirectly boost the automaker's image.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Tom Brady's endorsement and actual use of Hertz could boost the company's image and credibility, potentially leading to increased customer trust and business.
Endorsements from celebrities can significantly influence consumer behavior. The fact that Brady is not just an endorser but also a customer adds credibility to Hertz's brand, which could positively impact its stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Tom Brady has previously expressed his preference for Tesla cars. This, along with Hertz's deal with Tesla for future EV deliveries, could potentially boost Tesla's image and sales.
Brady's preference for Tesla cars could influence his fans to consider Tesla. Additionally, Hertz's deal with Tesla for future EV deliveries could potentially increase Tesla's sales.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50