Starfield's Early Access Triumph: Xbox Sales, Steam Engagement, Speedrun Records
Portfolio Pulse from Franca Quarneti
Bethesda's 'Starfield' game, before its official launch, is topping Xbox sales charts and attracting thousands of users on Steam. Microsoft's early access strategy is helping recoup revenue while still offering the game on Game Pass from day one. The game has seen significant engagement on Steam, with a peak of over 245,000 concurrent players and rising daily peaks between Sept. 1-3.
September 05, 2023 | 5:13 pm
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POSITIVE IMPACT
Microsoft's early access strategy for Bethesda's 'Starfield' game is boosting revenue and attracting significant engagement on Steam.
The early access strategy for 'Starfield' is driving sales and engagement, which is likely to have a positive impact on Microsoft's revenue. This is particularly significant given that the game has not yet officially launched.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100