Weed-Infused Beverage By Curaleaf Hits The Shelves, Here's Where You Can Find It
Portfolio Pulse from Jelena Martinovic
Curaleaf Holdings, Inc. has launched Zero Proof, a new brand of THC drinkables, with its first product, Squeeze, now available in Illinois. The company plans to launch additional SKUs in the coming months. CEO Matt Darin stated that Curaleaf is committed to creating sophisticated cannabis experiences and views the illicit market as their biggest competitor.
September 05, 2023 | 2:02 pm
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POSITIVE IMPACT
Curaleaf's launch of a new THC drinkables brand could potentially increase its market share and revenues, positively impacting its stock price.
The launch of a new product line, especially in a growing market like cannabis, can potentially increase a company's market share and revenues. This could lead to a positive impact on Curaleaf's stock price. However, the extent of the impact will depend on the product's acceptance in the market.
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