AMD Powers Hitachi Astemo Next-Generation Forward Camera System For Enhanced Vehicle Safety Through AI Object Detection
Portfolio Pulse from Happy Mohamed
AMD has announced that its adaptive computing technology will be used in Hitachi Astemo's new forward-looking camera for adaptive cruise control and autonomous emergency braking. The AMD Automotive XA Zynq UltraScale+ multi-processor system-on-a-chip (MPSoC) will provide both stereo and monocular image processing in the camera, enabling it to detect objects over a wider angle than previous-generation cameras. The technology will enhance the safety of next-generation vehicles.

September 05, 2023 | 1:06 pm
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AMD's technology being used in Hitachi Astemo's new camera system could potentially increase AMD's visibility and reputation in the automotive industry, possibly leading to more partnerships and increased sales.
AMD's technology being chosen for Hitachi Astemo's new camera system indicates recognition of AMD's technological capabilities in the automotive industry. This could potentially lead to more partnerships and increased sales, positively impacting AMD's stock price in the short term.
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