Mark Gurman Hints At Apple's Leatherless Move For iPhone 15 Case, Watch Bands, But What About Hermes?
Portfolio Pulse from Ananya Gairola
Apple Inc. (AAPL) is speculated to abandon leather in favor of eco-friendly materials for its upcoming iPhone 15 lineup cases and Watch bands. This move raises questions about the potential impact on its partnership with luxury fashion brand Hermes. The shift towards eco-friendly materials is expected to be a theme at Apple's Sept. 12 product launch event. Apple also recently offered its employees steep discounts on Hermes leather accessories, potentially signaling an inventory clearance.
September 05, 2023 | 8:04 am
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Apple's potential shift from leather to eco-friendly materials for iPhone 15 cases and Watch bands could impact its brand image and product demand. The implications for the Apple-Hermes collaboration remain uncertain.
Apple's potential shift to eco-friendly materials could be seen as a positive move towards sustainability, potentially attracting environmentally conscious consumers. However, it could also alienate some customers who prefer the luxury feel of leather. The impact on the Apple-Hermes collaboration is unclear, which could potentially affect Apple's luxury product segment.
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