Spotify Trims Ad Spend On White Noise, Eyes $38M In Annual Savings
Portfolio Pulse from Benzinga Neuro
Spotify Inc. (NYSE:SPOT) plans to halt certain advertisements for white noise, excluding white-noise podcasters from its Ambassador Ads program starting in October. The company has also raised the listener threshold for podcasters to qualify for the advertising program. By directing listeners away from white noise towards more lucrative programming, Spotify estimates it could save around $38 million annually.
September 05, 2023 | 7:48 am
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Spotify's decision to halt certain ads for white noise and raise the listener threshold for its Ambassador Ads program could lead to significant annual savings. This could potentially improve the company's financial performance.
Spotify's decision to halt certain ads and raise the listener threshold for its Ambassador Ads program is a strategic move to improve its return on investment. By directing listeners towards more lucrative programming, the company expects to save around $38 million annually. This could potentially boost the company's revenues and profitability, which could positively impact its stock price in the short term.
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