The introduction of new products and features, such as the iPhone 15 Pro Max and the new display technology for iPhone 16, could potentially increase Apple's sales and revenue, positively impacting its stock. The significant discount on the MacBook Air could attract more customers, potentially boosting sales. The changes in customer support strategy and the retirement of the iTunes Movie Trailers platform reflect Apple's ability to adapt to changing market conditions and customer preferences, which could be viewed positively by investors.