US Open Tennis Betting Preview: Will Djokovic Make History Or Will Alcaraz Win Back-To-Back?
Portfolio Pulse from Chris Katje
The 143rd U.S. Open tennis tournament is currently underway, with coverage being shown across the ESPN family of channels owned by The Walt Disney Company (NYSE:DIS), including the ESPN+ streaming platform. Betting lines for the tournament are provided by DraftKings Inc (NASDAQ:DKNG). The tournament could potentially impact the stock of On Holding (NYSE:ONON), which sponsors tennis star Iga Swiatek.

September 01, 2023 | 9:12 pm
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POSITIVE IMPACT
The Walt Disney Company is broadcasting the U.S. Open tennis tournament across its ESPN channels and streaming platform, potentially attracting more viewers and subscribers.
The broadcasting of a major sports event like the U.S. Open can attract more viewers to ESPN and ESPN+, potentially increasing Disney's revenues from advertising and subscriptions.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
DraftKings Inc is providing betting lines for the U.S. Open tennis tournament, which could increase its user engagement and revenues.
As the provider of betting lines for a major sports event like the U.S. Open, DraftKings could see increased user engagement and betting activity, which could boost its revenues.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
On Holding sponsors tennis star Iga Swiatek, who is competing in the U.S. Open. A strong performance from Swiatek could boost the company's visibility and sales.
As the sponsor of a player competing in a major sports event like the U.S. Open, On Holding could gain increased visibility if Swiatek performs well. This could potentially boost the company's brand recognition and sales.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 70