From Carousel to Desktop: How Meta is Trying to Boost Threads Engagement
Portfolio Pulse from Anusuya Lahiri
Meta Platforms, Inc. is making efforts to boost engagement on Threads, a feature of Instagram that failed to gain traction after its initial surge. The company's latest experiment includes a carousel of recommended Threads posts within the Instagram app and a 'Send to Instagram DM' button on Threads. Despite these efforts, data from Similarweb indicates that the shift to encourage more active posting from desktops failed to yield results. Meta is also testing a feature in Australia and New Zealand that allows users to search for Threads posts.
September 01, 2023 | 3:17 pm
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Meta Platforms is implementing new strategies to boost engagement on Instagram's Threads feature. However, initial efforts to encourage more active posting from desktops have not yielded significant results.
Meta Platforms is actively trying to increase user engagement on Instagram's Threads feature. They have introduced a carousel of recommended posts and a 'Send to Instagram DM' button on Threads. However, data from Similarweb indicates that these efforts have not significantly increased user engagement. This could potentially impact Meta's stock as the success of these strategies could influence the company's user engagement metrics and ultimately its revenue.
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