Advantage X? Zuckerberg's Threads Tangles With Slow Growth As Web Launch Falls Flat
Portfolio Pulse from Ananya Gairola
Meta Platforms Inc.'s (NASDAQ:META) Threads web launch has failed to generate significant growth in its user base. The launch led to a 20% increase in Threads’ website traffic in the U.S., but it's unclear whether this was due to new users or existing ones transitioning from the mobile app. Globally, the impact was only a 3% increase in website traffic. Threads has seen an 82% drop in daily active users since its launch, leaving the platform with 8 million daily users.
September 01, 2023 | 5:44 am
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NEGATIVE IMPACT
Meta's Threads web launch has not significantly increased its user base, which could negatively impact the company's stock price in the short term.
The lack of significant user growth following the web launch of Threads could be seen as a failure by investors, potentially leading to a decrease in Meta's stock price. The 82% drop in daily active users since its launch is particularly concerning.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100