Apple To End Customer Support On X And YouTube Later This Year
Portfolio Pulse from Benzinga Neuro
Apple Inc. plans to end customer support on Twitter and YouTube from October 1, 2021. The company will replace human replies with automated messages on Twitter and stop offering technical support via comments on its YouTube Support channel. Affected employees are being offered the chance to transition to phone-based support roles. Apple has been offering Twitter-based customer support since 2016 and cites customer preference for phone-based support as the reason for the change.

August 31, 2023 | 3:20 pm
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Apple's decision to end customer support on Twitter and YouTube may impact customer satisfaction and potentially affect the company's reputation. However, the transition to phone-based support could improve the quality of customer service.
While the decision to end customer support on Twitter and YouTube may initially cause some dissatisfaction among customers used to these platforms, the transition to phone-based support could potentially improve the quality of customer service. This is because phone-based support often allows for more detailed and personalized assistance. However, the impact on Apple's stock price is likely to be neutral in the short term as this is an operational change rather than a fundamental shift in the company's business model or financial performance.
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IMPORTANCE 70
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