How Lufthansa Is Using NFTs To Reward Passengers
Portfolio Pulse from Murtuza Merchant
Lufthansa Group Airlines has ventured into the world of non-fungible tokens (NFTs) through its loyalty program, Uptrip. The program, developed in partnership with Lufthansa Innovation Hub and Miles & More, allows passengers to convert their boarding passes into NFT trading cards. These NFTs can be securely stored in users' crypto wallets, with Polygon proof-of-stake blockchain protocol. By collecting and combining different collections, passengers can avail of services like airport lounge access, flight upgrades, and award miles.
August 31, 2023 | 2:32 pm
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POSITIVE IMPACT
Lufthansa's venture into NFTs through its loyalty program could potentially attract more customers and increase customer engagement, which could positively impact its stock.
The introduction of NFTs in Lufthansa's loyalty program could attract more tech-savvy customers and increase customer engagement. This could potentially lead to increased revenues and a positive impact on the company's stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Lufthansa's use of Polygon's proof-of-stake blockchain protocol for its NFT-based loyalty program could increase the usage and visibility of Polygon, potentially positively impacting its value.
Lufthansa's use of Polygon's blockchain protocol for its NFT-based loyalty program could increase the usage and visibility of Polygon. This could potentially lead to an increase in the value of MATICUSD.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70