Magnite Inks Deal With Mediaocean To Boost Access To CTV For Local Linear Buyers
Portfolio Pulse from Happy Mohamed
Magnite (NASDAQ:MGNI), the world's largest independent sell-side advertising company, has announced a partnership with Mediaocean, a platform for omnichannel advertising. The partnership will provide direct access to streaming and CTV inventory for local linear buyers. The agreement will allow local buyers to allocate localized spend to Magnite within Mediaocean and execute these CTV buys with their existing planning tools.
August 31, 2023 | 12:11 pm
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The partnership with Mediaocean will allow Magnite to provide direct access to streaming and CTV inventory for local linear buyers, potentially increasing its market reach and revenues.
The partnership with Mediaocean will allow Magnite to tap into a new customer base - local linear buyers. This could potentially increase Magnite's market reach and revenues. The partnership also aligns with the trend of cord-cutting and the shift towards streaming, which could further boost Magnite's position in the market.
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