Boston Beer Exec Wants To Turn Time-Tested Liquor Logic Into Cannabis Retail Gold
Portfolio Pulse from Joana Scopel
Paul Weaver, director and head of cannabis at the Boston Beer Company Inc. (NYSE:SAM), spoke at the Benzinga Cannabis Capital Conference in Miami about the potential future of the cannabis industry. He suggested leveraging the existing infrastructure of the beverage industry to create a seamless consumer experience in the cannabis retail ecosystem. Weaver will be a featured speaker at the upcoming Benzinga Cannabis Capital Conference in Chicago on September 27-28.
August 31, 2023 | 7:44 pm
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Boston Beer Company's head of cannabis, Paul Weaver, discussed the potential of the cannabis industry at the Benzinga Cannabis Capital Conference. His vision of leveraging the beverage industry's infrastructure for cannabis retail could indicate a strategic direction for the company.
Paul Weaver's comments suggest that Boston Beer Company may be considering a strategic move into the cannabis industry by leveraging its existing beverage industry infrastructure. This could potentially open up new revenue streams for the company, which could positively impact its stock price in the short term.
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