Tilray Ramps Up Pre-Roll Production As Competition Heats Up In Canada
Portfolio Pulse from Jelena Martinovic
Tilray Brands, Inc. (NASDAQ:TLRY) has launched its new 'Diamonds Collection' by its Premium cannabis lifestyle brand RIFF. The collection includes diamond-infused pre-rolls and plans to expand with more innovative products later this year. Tilray holds a 13.8% share in the pre-roll segment of the Canadian cannabis market, a position strengthened by its acquisition of HEXO. The company plans to continue enhancing consumer experience and evolve the Canadian cannabis industry.
August 30, 2023 | 5:50 pm
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Tilray's new product launch and its strategic acquisition of HEXO could potentially boost its market share in the Canadian cannabis industry.
The launch of the new 'Diamonds Collection' by Tilray's RIFF brand could attract more consumers and increase sales. Additionally, the acquisition of HEXO has already helped the company double its share in the pre-roll segment. These factors could potentially lead to a positive impact on Tilray's stock.
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