Cannabis Seltzer Sales Soar As Consumers Seek Buzz Without The Booze, Benzinga Conference Will Examine This Trend
Portfolio Pulse from Maureen Meehan
The cannabis beverages market, currently valued at $1 billion, is expected to double by 2026, with a CAGR of 16.9%. This trend is driven by the preference of younger generations for cannabis over alcohol. Industry leaders such as Curaleaf Holdings (CURLF), Tilray (TLRY), and Canopy Growth Corporation (CGC) are capitalizing on this trend, with CURLF's founder predicting that cannabis beverages will represent 50% of the industry in 5-10 years. TLRY recently debuted its sparkling THC beverages and acquired eight beer and beverage brands from Anheuser-Busch (BUD). CGC also launched four new THC-infused drinks under the Tweed brand.
August 30, 2023 | 1:12 pm
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NEUTRAL IMPACT
Anheuser-Busch sold eight beer and beverage brands to Tilray, indicating a shift in its product portfolio.
The sale of brands to Tilray could indicate a shift in Anheuser-Busch's strategy, but it's unclear how this will impact its stock price in the short term.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Canopy Growth Corporation launched four new THC-infused drinks, expanding its product offerings in the cannabis beverages market.
The launch of new THC-infused drinks could increase Canopy Growth's market share in the cannabis beverages market, potentially leading to a rise in its stock price.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Curaleaf's founder predicts cannabis beverages will represent 50% of the industry in 5-10 years, indicating a positive outlook for the company.
The founder's prediction indicates a strong belief in the growth of the cannabis beverages market, which could positively impact Curaleaf's stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Tilray debuted its sparkling THC beverages and acquired eight beer and beverage brands from Anheuser-Busch, expanding its product portfolio and consumer base.
The debut of new products and acquisition of brands from Anheuser-Busch could lead to increased revenues and market share for Tilray, potentially boosting its stock price.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90