CNN Gets A New Chief - Can Former New York Times Exec Mark Thompson Help CNN Ratings?
Portfolio Pulse from Anusuya Lahiri
Warner Bros. Discovery Inc (NASDAQ:WBD) is reportedly close to appointing Mark Thompson, former executive at the New York Times and the BBC, as the new CEO of CNN. This move is seen as a strategy to combat CNN's prolonged ratings decline. Thompson's tenure at the New York Times was marked by a successful transformation, including the achievement of 10 million paying subscribers ahead of schedule. His appointment comes as Warner Bros. Discovery seeks to rejuvenate CNN and align its traditional TV business with its digital growth objectives.
August 30, 2023 | 12:42 pm
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The appointment of Mark Thompson as CNN's CEO could potentially boost Warner Bros. Discovery's stock in the short term. Thompson's successful track record at the New York Times suggests he could help rejuvenate CNN and align its traditional TV business with its digital growth objectives.
Mark Thompson's successful tenure at the New York Times, where he achieved 10 million paying subscribers ahead of schedule, suggests he could bring similar success to CNN. This could potentially boost Warner Bros. Discovery's stock in the short term.
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