Disney Reportedly Hits $24M Advertising Jackpot For Cricket Bonanza In India
Portfolio Pulse from Shomik Sen Bhattacharjee
Disney Star, the Indian joint venture of Walt Disney Co (NYSE:DIS), has secured a $24 million sponsorship deal with Hindustan Unilever (NYSE:UL) for the upcoming Asia Cup and ICC Cricket World Cup. The timing of these events aligns with the festive season, providing an ideal scenario for marketers. Disney Star aims to generate $48 million in ad revenue from the Asia Cup alone.
August 30, 2023 | 11:55 am
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Disney's Indian joint venture, Disney Star, has secured a significant sponsorship deal for upcoming cricket events, potentially boosting its ad revenue.
The secured sponsorship deal is a positive development for Disney as it could significantly increase the ad revenue of its Indian joint venture, Disney Star. The timing of the cricket events, coinciding with the festive season, could further enhance the effectiveness of the advertising, potentially leading to a positive impact on Disney's financial performance.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Hindustan Unilever has entered into a $24 million sponsorship deal with Disney Star for upcoming cricket events, potentially increasing its brand visibility.
The sponsorship deal with Disney Star provides Hindustan Unilever with a significant marketing opportunity. Given the popularity of cricket in India and the timing of the events during the festive season, this could lead to increased brand visibility and potentially higher sales for Hindustan Unilever, positively impacting its financial performance.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100