Nio's Secret Sauce? Why Chinese EV Maker Is Poaching Sales Talent From BMW, Mercedes, Audi
Portfolio Pulse from Anan Ashraf
Nio Inc's CEO, William Li, has explained the company's strategy of hiring salespersons from luxury brands like BMW, Mercedes, and Audi. The move comes as Nio seeks to expand its sales team and channels in China to boost sales growth. The company expects this strategy to support new orders of 30,000 units per month.
August 30, 2023 | 8:57 am
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Nio's strategy of hiring salespersons from luxury brands is expected to boost its sales growth and support new orders of 30,000 units per month.
Nio's strategy of hiring experienced salespersons from luxury brands is a significant move to boost its sales growth. This strategy is expected to increase the company's sales capacity and support new orders of 30,000 units per month, which could positively impact the company's stock price.
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