The Estée Lauder Companies Inc. And Google Cloud Partner To Transform The Online Consumer Experience With Generative AI
Portfolio Pulse from Happy Mohamed
Google Cloud and The Estée Lauder Companies Inc. (ELC) have announced an expansion of their strategic partnership to use generative AI across ELC's brand sites to improve the digital brand experience. The AI will monitor consumer sentiment and feedback in real-time, allowing ELC to proactively address consumer concerns and respond to trends. ELC is also developing new AI business applications on Google Cloud's AI platform, Vertex AI, to streamline operations and reduce operating costs.
August 29, 2023 | 12:34 pm
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POSITIVE IMPACT
Estée Lauder's partnership with Google Cloud to use generative AI could improve their digital brand experience and streamline operations, potentially leading to cost savings and increased customer satisfaction.
The use of AI could lead to improved customer experiences and operational efficiencies, which could positively impact Estée Lauder's bottom line and stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Google Cloud's partnership with Estée Lauder to provide generative AI solutions could enhance its reputation in the AI market and potentially attract more clients.
The partnership with Estée Lauder could serve as a case study for Google Cloud's AI capabilities, potentially attracting more clients and positively impacting Google's stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Google Cloud's partnership with Estée Lauder to provide generative AI solutions could enhance its reputation in the AI market and potentially attract more clients.
The partnership with Estée Lauder could serve as a case study for Google Cloud's AI capabilities, potentially attracting more clients and positively impacting Alphabet's stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80