Doubling Down On Skincare: e.l.f. Beauty Acquires Skin Care Brand Naturium For $355M
Portfolio Pulse from Shivani Kumaresan
e.l.f. Beauty Inc (NYSE: ELF) has agreed to acquire skincare brand Naturium for $355 million in a mix of cash and stock. The deal is expected to double e.l.f. Beauty's presence in skincare to about 18% of retail sales. Naturium has seen a net sales growth of approximately +80% CAGR over the last two years and is expected to contribute approximately $48 million in net sales, $9 million in adjusted EBITDA, and $0.04 in adjusted EPS in fiscal 2024. The transaction is expected to close around September 30, 2023.
August 29, 2023 | 1:03 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
e.l.f. Beauty's acquisition of Naturium is expected to significantly boost its presence in the skincare market. The deal, which is expected to close in September 2023, could have a positive impact on the company's future earnings.
The acquisition of Naturium, a brand with a strong growth trajectory, is expected to double e.l.f. Beauty's presence in the skincare market. This could lead to increased revenues and profitability for the company in the future, potentially driving its stock price up.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100