e.l.f. Beauty Announces Definitive Agreement To Acquire Skin Care Brand Naturium For $355M
Portfolio Pulse from Benzinga Newsdesk
e.l.f. Beauty has announced a definitive agreement to acquire skin care brand Naturium for $355 million. The acquisition is expected to strengthen e.l.f. Beauty's position in the skin care market.
August 29, 2023 | 10:49 am
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e.l.f. Beauty's acquisition of Naturium is expected to strengthen its position in the skin care market. This could potentially lead to increased revenues and growth for the company.
The acquisition of Naturium, a skin care brand, by e.l.f. Beauty is a strategic move to strengthen its position in the skin care market. This could potentially lead to increased revenues and growth for the company, positively impacting its stock price in the short term.
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