This Unexpected Upgrade On iPhone 15's Design Could Topple Samsung's Long-Standing Legacy
Portfolio Pulse from Ananya Gairola
Apple Inc. (NASDAQ:AAPL) is expected to take the lead over Samsung Electronics (OTC:SSNLF) in the smartphone market with its upcoming iPhone 15's design. The new model is rumored to have a front display with incredibly thin bezels, measuring just 1.55 mm, which could make it the world's thinnest smartphone bezel. This is a significant shift from Apple's previous designs, which had larger borders around the screen. The iPhone 15 lineup is expected to launch on September 12.

August 29, 2023 | 8:37 am
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NEGATIVE IMPACT
Samsung could face increased competition from Apple due to the latter's design upgrade on the iPhone 15. This could potentially impact Samsung's market share in the smartphone industry.
The news of Apple's iPhone 15 potentially having the world's thinnest smartphone bezel could pose a threat to Samsung's market share in the smartphone industry, potentially impacting its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Apple's iPhone 15 is expected to have a design upgrade that could give it an edge over Samsung. This could potentially boost Apple's market share in the smartphone industry.
The news of Apple's iPhone 15 having the world's thinnest smartphone bezel could attract more customers, leading to increased sales and potentially boosting its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100