Disney Eyes Making Millions By Airing Cricket Tournament Featuring Arch Rivals India-Pakistan
Portfolio Pulse from Shomik Sen Bhattacharjee
Disney's Indian arm, Disney Star, is expecting to generate $42.35 million to $48.40 million in ad revenues from the upcoming Asia Cup cricket tournament. They have already signed deals with 17 sponsors and over 100 advertisers, including Coca-Cola, Amazon, and several Indian brands. The tournament will run from August 30 to September 17, 2023.
August 29, 2023 | 6:52 am
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POSITIVE IMPACT
Disney is expecting significant ad revenues from the Asia Cup cricket tournament.
The Asia Cup cricket tournament is expected to attract a large audience, which will generate significant ad revenues for Disney. This could have a positive impact on Disney's stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Amazon is one of the sponsors of the Asia Cup cricket tournament.
Amazon's sponsorship of the Asia Cup cricket tournament could increase its visibility in the Indian market, but it's unclear how much this will impact its stock.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Coca-Cola is one of the sponsors of the Asia Cup cricket tournament.
Coca-Cola's sponsorship of the Asia Cup cricket tournament could increase its visibility in the Indian market, but it's unclear how much this will impact its stock.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50