Will Apple's Next Bite Dethrone Samsung? An Analyst Says Yes
Portfolio Pulse from AJ Fabino
Apple Inc (AAPL) is expected to surpass Samsung Electronics Co Ltd. (SSNLF) as the world's largest smartphone brand by 2023, according to TF International Securities analyst Ming-Chi Kuo. Apple is projected to ship about 220–225 million units in 2023, edging out Samsung's reduced smartphone shipments of 220 million units. Despite concerns over iPhone 15 series delays, Kuo expects mass shipments to begin this week. Apple's aggressive shipment goals contrast with Samsung's conservative future outlook, potentially solidifying Apple's supremacy in the smartphone market.

August 28, 2023 | 5:38 pm
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POSITIVE IMPACT
Apple is expected to surpass Samsung as the world's largest smartphone brand by 2023, with aggressive shipment goals. This could potentially boost Apple's stock price.
The news of Apple potentially surpassing Samsung in smartphone shipments by 2023, as predicted by a reputable analyst, is highly relevant and important for Apple. This could lead to increased investor confidence and a potential boost in Apple's stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Samsung's conservative future outlook and reduced smartphone shipments could see it lose its position as the world's largest smartphone brand to Apple by 2023.
The news of Samsung potentially being surpassed by Apple in smartphone shipments by 2023, as predicted by a reputable analyst, is highly relevant and important for Samsung. This could lead to decreased investor confidence and a potential drop in Samsung's stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100