Dylan Mulvaney Wins Breakout Creator Award, Takes Subtle Shot At Bud Light In Speech
Portfolio Pulse from Chris Katje
Anheuser-Busch InBev's Bud Light brand has faced a sales decline and controversy due to its partnership with transgender influencer Dylan Mulvaney. The brand has been boycotted and criticized for being 'woke'. Mulvaney, who recently won the 'Breakout Creator' award, made a joke about the controversy, which could further tarnish the relationship. Anheuser-Busch InBev's sales have fallen drastically, losing market share to rivals like Constellation Brands and Molson Coors Beverage.
August 28, 2023 | 6:59 pm
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NEGATIVE IMPACT
Anheuser-Busch InBev's Bud Light brand has faced a sales decline due to controversy and boycotts. The company's recent quarterly earnings report saw second-quarter revenue miss analysts' revenue estimates and volume down 1.4% year-over-year.
The controversy and boycotts surrounding Bud Light's partnership with Dylan Mulvaney have negatively impacted sales. This, coupled with the company's recent quarterly earnings report missing revenue estimates, suggests a negative short-term impact on the stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Constellation Brands has gained market share as Anheuser-Busch InBev's Bud Light brand faces a sales decline. The company's shares were up 15% year-to-date.
As Bud Light faces a sales decline, Constellation Brands has gained market share. This, coupled with the company's shares being up 15% year-to-date, suggests a positive short-term impact on the stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Molson Coors Beverage has gained market share as Anheuser-Busch InBev's Bud Light brand faces a sales decline. The company's shares were up 27% year-to-date.
As Bud Light faces a sales decline, Molson Coors Beverage has gained market share. This, coupled with the company's shares being up 27% year-to-date, suggests a positive short-term impact on the stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50