'Consumers Expect More From Cannabis Producers': Organigram Unveils THCV Products From Exclusive Genetics
Portfolio Pulse from Nicolás Jose Rodriguez
Organigram Holdings Inc. has launched its first line of THCV products under the SHRED and Trailblazer brands. The company has strategically invested in Phylos Bioscience, a US-based cannabis genetics company, to gain a competitive edge in the cannabis sector. Organigram cultivates and extracts THCV at its Moncton facility, making it the only licensed Canadian producer to do so. The company holds exclusive Canadian rights to Phylos' THCV cultivars.
August 28, 2023 | 4:07 pm
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Organigram's launch of its THCV product line, backed by its strategic investment in Phylos Bioscience, could strengthen its position in the cannabis market.
The launch of a new product line, especially one that leverages a unique cannabinoid like THCV, could attract new customers and increase sales. The company's strategic investment in Phylos Bioscience, which gives it exclusive rights to certain THCV cultivars, further strengthens its competitive position.
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