Rivian To Discontinue Certain Customization Options From Mid-September
Portfolio Pulse from Anan Ashraf
Rivian Automotive Inc (NASDAQ:RIVN) is discontinuing several customization options for its vehicles starting mid-September to expedite production and deliveries. The discontinued options include certain color combinations, the compass yellow exterior option, and the choice of Black Mountain and Ocean Coast all-vegan leather interiors. The 20" All-Terrain Bright wheels will also no longer be available. However, customers expecting deliveries this year can confirm their preference for these options before mid-September. The company expects to produce 52,000 total units in 2023.
August 28, 2023 | 10:37 am
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Rivian's decision to discontinue certain customization options could potentially expedite production and deliveries, which may positively impact the company's stock in the short term.
Rivian's decision to discontinue certain customization options is aimed at expediting production and deliveries. This could potentially lead to increased sales and revenue, which may positively impact the company's stock price in the short term.
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