Beaten Down Chinese E-Commerce Firm Baozun Clocks Mixed Q2 Earnings
Portfolio Pulse from Anusuya Lahiri
Chinese e-commerce solutions provider Baozun Inc reported a Q2 FY23 revenue growth of 9.3% YoY to $319.97 million, missing the consensus of $345.95 million. Non-GAAP EPS loss per ADS was $(0.01) vs. the consensus loss of $(0.03). The company's stock has lost 36% year-to-date. BZUN shares traded higher by 2.71% at $3.79 premarket on the last check Monday.

August 28, 2023 | 12:00 pm
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NEGATIVE IMPACT
Baozun's Q2 FY23 revenue growth missed the consensus, and the stock has lost 36% YTD. However, shares traded higher in premarket.
Baozun's Q2 FY23 revenue growth missed the consensus, which is a negative signal for investors. This, combined with the fact that the stock has lost 36% YTD, suggests a negative short-term impact. However, the fact that shares traded higher in premarket could indicate a potential rebound.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100