Apple TV+ Teases 'The Morning Show' Season 3 Return; Stays Competitive Amid Netflix Surge and Hollywood Strikes
Portfolio Pulse from Anusuya Lahiri
Apple Inc's streaming service, Apple TV+, has released the trailer for the third season of its hit series, 'The Morning Show'. The company is staying competitive amid a surge in Netflix Inc's subscribers and Hollywood strikes. Apple TV+ is also leveraging sports content, including deals with Sony Group Corp, to keep up with its rivals. Apple's shares traded higher by 0.70% at $177.60 on the last check Friday.

August 25, 2023 | 5:30 pm
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NEUTRAL IMPACT
Netflix saw a significant boost to its subscribers despite its password-sharing crackdown. However, Apple TV+ is staying competitive amid this surge.
While Netflix has seen a boost in subscribers, the news highlights the competitive nature of the streaming market, with Apple TV+ releasing new content. This could potentially impact Netflix's market share in the future, but the immediate impact is neutral.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
Sony Group Corp has deals with Apple TV+ for sports content, helping Apple stay competitive in the streaming market.
Sony's deals with Apple TV+ for sports content could potentially increase the attractiveness of Apple's streaming service. However, the immediate impact on Sony's stock is neutral as the financial details of the deals are not disclosed.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Apple's streaming service, Apple TV+, is staying competitive amid a surge in Netflix's subscribers and Hollywood strikes. The company's shares traded higher by 0.70% at $177.60 on the last check Friday.
The news about the release of the third season of 'The Morning Show' on Apple TV+ and the company's efforts to stay competitive in the streaming market is positive for Apple. This could potentially attract more subscribers to Apple TV+, boosting the company's revenues. The increase in Apple's share price reflects this positive sentiment.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100