NBA All Stars Allen Iverson And Al Harrington Launch Cannabis Brand In Philly, Come Meet Them In Person!
Portfolio Pulse from Maureen Meehan
Former NBA stars Allen Iverson and Al Harrington have launched a new cannabis strain, 'Iverson ’01,' in Philadelphia, in partnership with Harrington’s cannabis brand Viola. The product will be exclusively available at RISE medical marijuana dispensaries, owned by Green Thumb Industries (OTCQX: GTBIF), for the launch and then will appear at other state dispensaries.

August 25, 2023 | 2:17 pm
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Green Thumb Industries, owner of RISE dispensaries, will exclusively launch the new cannabis strain 'Iverson ’01'. This could potentially increase foot traffic and sales at RISE dispensaries.
The exclusive launch of the new cannabis strain at RISE dispensaries, owned by Green Thumb Industries, could attract more customers, particularly fans of the NBA stars. This could potentially lead to increased sales, positively impacting the company's revenue and stock price in the short term.
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