Amazon is using artificial intelligence (AI) to enhance the NFL viewing experience on its Prime Video platform. The company is introducing AI-driven tools that offer real-time insights into the game's strategies. Features include 'Defensive Alerts', 'Prime Targets', 'Fourth Down Territory', and 'Field Goal Target Zones'. All these features are part of Amazon's 'Prime Vision' stream, a data-rich secondary broadcast for analytical fans. Amazon will also integrate shopping elements into its inaugural Black Friday game.