Henry Ford's 'Any Color As Long As It's Black' Is History. Blue Oval Now Presents The F-150 Electric Pickup In Chic Matte Black
Portfolio Pulse from Anan Ashraf
Ford Motor Co (NYSE:F) has introduced a limited edition F-150 Lightning Platinum Black edition, with only 2000 units to be produced. The electric truck, which is the most expensive Lightning model to date, is expected to start deliveries in early 2024. This follows a recent price cut on the F-150 Lightning models, with the company planning to triple its annual run rate to 150,000 F-150 Lightning trucks after an upgrade.

August 25, 2023 | 5:57 am
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NEUTRAL IMPACT
Ford's introduction of a limited edition F-150 Lightning Platinum Black edition could potentially boost its revenues, given the high price tag. However, the impact on the stock price may be limited in the short term as deliveries are not expected to start until 2024.
The introduction of a new, high-priced model could potentially increase Ford's revenues. However, as the deliveries are not expected to start until 2024, the immediate impact on the stock price may be limited. Furthermore, the recent price cut on the F-150 Lightning models could potentially offset some of the revenue gains from the new model.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100