FMC Corporation Announces Dodhylex Active As Global Trademark For Novel Grass Herbicide
Portfolio Pulse from Happy Mohamed
FMC Corporation (NYSE:FMC) has announced Dodhylex active as the global brand name for its new herbicide, tetflupyrolimet. The herbicide, effective on challenging grass weeds in rice, is expected to be launched in 2025. Dodhylex active is the first active ingredient in the HRAC/WSSA Group 28 and the first new herbicide with a novel mode of action in the industry in over three decades. FMC is also testing Dodhylex active in other crops, including sugarcane, wheat, soybean and corn.
August 24, 2023 | 8:33 pm
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POSITIVE IMPACT
FMC Corporation's announcement of Dodhylex active as the global brand for its new herbicide could potentially boost its market position. The product, which is expected to launch in 2025, is the first of its kind in over three decades.
The announcement of a new product, especially one with a novel mode of action, can potentially boost a company's market position. Given that Dodhylex active is the first new herbicide with a novel mode of action in over three decades, it could give FMC Corporation a competitive edge in the market. However, as the product is expected to launch in 2025, the impact on the company's stock price may not be immediate.
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