From Tombs To Warfare: Lara Croft Debuts In Call Of Duty Crossover
Portfolio Pulse from Franca Quarneti
Activision Blizzard Inc (ATVI) has announced that Lara Croft from Tomb Raider will be featured in Call of Duty. This follows the inclusion of other characters and crossovers with artists. The announcement was made on X, formerly known as Twitter. Specific details are not yet disclosed, but players will likely need to purchase a Call of Duty bundle to play as Lara Croft. After Square Enix (SQNX) sold Crystal Dynamics and the Tomb Raider license last year, the future of the series was uncertain. In December, Crystal Dynamics and Amazon.com, Inc.'s (AMZN) Amazon Games revealed its collaboration on a new Tomb Raider game.
August 24, 2023 | 9:35 pm
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POSITIVE IMPACT
Amazon Games' collaboration with Crystal Dynamics on a new Tomb Raider game could boost its presence in the gaming industry.
Amazon Games' collaboration on a new Tomb Raider game could enhance its reputation and presence in the gaming industry, potentially attracting new players and increasing sales.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75
POSITIVE IMPACT
Activision Blizzard's inclusion of Lara Croft in Call of Duty could attract new players and increase sales.
The inclusion of a popular character like Lara Croft in Call of Duty could attract fans of the Tomb Raider series to the game, potentially increasing sales and player base.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
NEGATIVE IMPACT
Square Enix's sale of Crystal Dynamics and the Tomb Raider license could impact its future revenues.
Square Enix's decision to sell Crystal Dynamics and the Tomb Raider license could impact its future revenues, especially if the new Tomb Raider game and Lara Croft's inclusion in Call of Duty prove successful.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75