From Unlimited to Limited, How Dropbox, Google, Apple, and Amazon Are Reshaping Cloud Storage
Portfolio Pulse from Anusuya Lahiri
Dropbox Inc (DBX) has announced a policy change to limit its storage to 5 terabytes for its top-tier plans, citing excessive resource use by a minority of users. This follows similar moves by Google (GOOG, GOOGL), Apple (AAPL), and Amazon (AMZN). Dropbox will charge users $8 for each additional terabyte, a shift from their previous unlimited plan priced at $24 monthly. The company reported Q2 earnings of 51 cents per share, beating the consensus of 45 cents, and quarterly sales of $622.50 million, up by 8.70% YoY.
August 24, 2023 | 5:58 pm
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NEUTRAL IMPACT
Apple has previously adjusted its cloud storage offerings.
Apple's previous adjustments to its cloud storage offerings could have an impact on its user base and revenue.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Amazon has previously adjusted its cloud storage offerings.
Amazon's previous adjustments to its cloud storage offerings could have an impact on its user base and revenue.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
NEGATIVE IMPACT
Dropbox's policy change to limit storage could impact its revenue in the short term.
The policy change could lead to a decrease in revenue as users may switch to other providers with more generous storage offerings.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Google's rebranding of its unlimited storage offering has caused a ripple effect in the sector.
Google's rebranding could lead to a decrease in its user base as customers may switch to other providers.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Google's rebranding of its unlimited storage offering has caused a ripple effect in the sector.
Google's rebranding could lead to a decrease in its user base as customers may switch to other providers.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70