From Bankruptcy To Game-Changer Move, Shein And Forever 21 Come Together
Portfolio Pulse from Vandana Singh
Fast-fashion giant Shein has acquired a one-third interest in Forever 21's operator, SPARC Group, making it a minority shareholder. The deal will allow Forever 21's goods to be manufactured and sourced by SPARC and then sold to Shein. The partnership could potentially expand to include other SPARC brands. Forever 21 sees this as an opportunity to tap into the Gen Z market, while Shein aims to build trust among American consumers amid controversies over its environmental footprint and cotton sourcing.
August 24, 2023 | 6:05 pm
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Simon Property Group, part of the SPARC Group joint venture, could see increased exposure and potential growth from the partnership between Shein and Forever 21.
As part of the SPARC Group, Simon Property Group stands to gain from the increased exposure and potential growth that the partnership between Shein and Forever 21 could bring. This could lead to increased revenues and potentially a positive impact on the stock price.
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