From Google to Cloudflare, Tech Industry's Unwitting Fuel to the Disturbing Deepfake Porn Epidemic
Portfolio Pulse from Anusuya Lahiri
The rise of nonconsensual deepfake pornography, facilitated by AI technology, has seen a ninefold spike since 2019. Tech giants like Alphabet Inc's Google, Amazon.com Inc, X (previously known as Twitter), Microsoft Corp, and Cloudflare, Inc. have inadvertently contributed to this trend by providing tools, platforms, and infrastructure that enable the creation and distribution of such content. Advocates are urging these companies to take more proactive measures to curb the spread of deepfakes.
August 24, 2023 | 3:59 pm
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NEGATIVE IMPACT
Apple's app store hosts several applications recommended for crafting deepfake pornographic content.
Apple's role in hosting apps used for creating deepfake content could lead to reputational harm and potential regulatory scrutiny, negatively impacting its stock.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Amazon's web hosting solutions provide infrastructure to several platforms that host deepfake content.
Amazon's indirect role in hosting deepfake content could lead to reputational damage and potential regulatory scrutiny, negatively impacting its stock.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Google's search engine has been a primary traffic source to deepfake sites, indirectly contributing to the spread of nonconsensual deepfake pornography.
Google's role as a primary traffic source to deepfake sites could potentially harm its reputation and user trust, leading to a negative impact on its stock.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Microsoft offers tools and platforms that inadvertently fuel the deepfake porn epidemic.
Microsoft's indirect contribution to the deepfake porn epidemic could lead to reputational harm and potential regulatory scrutiny, negatively impacting its stock.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Cloudflare's web hosting services are used by many deepfake platforms.
Cloudflare's role in hosting deepfake content could lead to reputational damage and potential regulatory scrutiny, negatively impacting its stock.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 70