Criteo Extends Partnership With Omnicom Media Group Enabling Brands To Optimize Their Retail Media Strategies And Drive Online Sales Growth
Portfolio Pulse from Benzinga Newsdesk
Criteo S.A. (NASDAQ:CRTO) and Omnicom (NYSE:OMC) have announced an expansion of their commerce data partnership to include digital shelf data and insights from Criteo's retailer network. This move is aimed at optimizing retail media strategies and driving online sales growth.
August 24, 2023 | 10:02 am
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POSITIVE IMPACT
Criteo's expanded partnership with Omnicom could lead to increased online sales, potentially boosting its revenues.
The expanded partnership with Omnicom allows Criteo to leverage digital shelf data and insights, which could lead to optimized retail media strategies and increased online sales. This could potentially boost Criteo's revenues in the short term.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Omnicom's expanded partnership with Criteo could enhance its data capabilities, potentially improving its service offerings.
The expanded partnership with Criteo allows Omnicom to access digital shelf data and insights, which could enhance its data capabilities and potentially improve its service offerings. This could potentially boost Omnicom's competitiveness in the market.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100