Bud Light Maintained Its Dominant Market Position, But That Is Now A Thing Of The Past — Survey Reveals America's New Favorite Beer
Portfolio Pulse from Benzinga Neuro
Modelo Especial, marketed by Constellation Brands (NYSE:STZ), has overtaken Bud Light, produced by Anheuser-Busch (NYSE:BUD), as America's favorite beer. This shift in market dominance is attributed to changing consumer tastes and a backlash against Bud Light over its partnership with transgender activist Dylan Mulvaney, which led to a significant decline in sales and market share.
August 24, 2023 | 6:19 am
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POSITIVE IMPACT
Constellation Brands' Modelo Especial has become America's favorite beer, overtaking Bud Light. This could positively impact its sales and market share.
The news directly mentions Constellation Brands and its product Modelo Especial. The gain in market dominance over Bud Light could positively impact the company's sales and market share.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Anheuser-Busch's Bud Light has lost its position as America's favorite beer to Modelo Especial, which could negatively impact its sales and market share.
The news directly mentions Anheuser-Busch and its product Bud Light. The loss of market dominance to Modelo Especial could negatively impact the company's sales and market share.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100