A New Era For Digital Out-Of-Home Campaigns: Quotient Launches New Brand Safety Capability To Maximize DOOH Campaign Targeting
Portfolio Pulse from Benzinga Newsdesk
Quotient Technology Inc. (QUOT) has launched a new brand safety capability for digital out-of-home (DOOH) campaigns. This new feature allows advertisers to ensure their physical-world advertisements are in brand-safe environments, maximizing campaign targeting.
August 23, 2023 | 12:11 pm
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POSITIVE IMPACT
Quotient Technology's new brand safety capability for DOOH campaigns could potentially attract more advertisers, leading to increased revenues.
The launch of Quotient's new brand safety capability for DOOH campaigns is directly related to its core business. This new feature could attract more advertisers seeking brand-safe environments, potentially leading to increased revenues for the company.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100