From Amazon Achievements to Walmart Woes: The Cresto Brothers' Luxury Lifestyle Under Scrutiny
Portfolio Pulse from Anusuya Lahiri
John and Roman Cresto, who claimed to be successful e-commerce consultants, are under scrutiny for alleged deceit and misrepresentation. Their company, Empire Ecommerce, charged clients hefty amounts to manage their online stores on Amazon and Walmart, but most of these stores hardly made any sales and were eventually suspended or terminated due to policy violations. The Cresto brothers allegedly pocketed over $22 million from their clients. The Federal Trade Commission has launched a lawsuit to halt their operations.

August 23, 2023 | 4:53 pm
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NEGATIVE IMPACT
The Cresto brothers' company, Empire Ecommerce, managed online stores on Amazon, most of which hardly made any sales and were eventually suspended or terminated due to policy violations.
The news about the Cresto brothers' deceitful practices could negatively impact Amazon's reputation as a platform for third-party sellers, potentially leading to a decrease in trust among current and potential sellers.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 75
NEGATIVE IMPACT
The Cresto brothers' company, Empire Ecommerce, managed online stores on Walmart, but it's unclear how successful these stores were.
The news about the Cresto brothers' deceitful practices could negatively impact Walmart's reputation as a platform for third-party sellers, potentially leading to a decrease in trust among current and potential sellers.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 75