Smoking War: Altria Accuses JUUL Of Patent Infringement
Portfolio Pulse from Shivani Kumaresan
Altria Group's subsidiary, NJOY, has filed a patent infringement complaint against JUUL Labs with the U.S. International Trade Commission. The complaint seeks a ban on the importation and sale of certain JUUL e-vapor products, alleging they infringe on NJOY's patents. Altria recently acquired NJOY and reported a 1.2% growth in Q2 FY23 revenues to $5.438 billion.

August 23, 2023 | 2:29 pm
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NEUTRAL IMPACT
Altria's subsidiary NJOY has filed a patent infringement complaint against JUUL Labs. This could potentially impact Altria's market position and revenues.
The patent infringement complaint filed by Altria's subsidiary NJOY against JUUL Labs could potentially lead to a ban on certain JUUL products. This could impact the competitive landscape and potentially benefit Altria. However, the outcome of the complaint is uncertain, hence the neutral score.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100