Adobe Inc. is preparing for the launch of its AI offering, Firefly, but is facing challenges in distinguishing between AI-generated and human-created content. The company may inadvertently pay creators for AI-generated work, undermining its compensation model. The influx of unmarked AI content into Adobe Stock, Firefly’s primary training source, could also threaten the quality of the AI model. Adobe is also facing inquiries about using copyrighted or unapproved content for training AI models.